A Study on the Consumer Behavior of Online Finance-Using MMA Bidmoney of Bank Sinopac as an Example
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === Money bidding was once a prevalent and major financial tool in Chinese society. However, with the development of the Internet, diversification of financial products, and dreads of frauds, money bidding became less popular nowadays. Based on the frame of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92694635282273823146 |