A Research on the Effects of Consumer's Adoption Behavior of Mobile Coupons
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 98 === The development of information technology makes the usage of Internet become popular , and then builds up the Third Generation and changes the consumers' consumption habit. For this reason, coupons are gradually changing from traditional coupons to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56800582615063980607 |