An Explorative Study on Constructing Indices for Web Television Viewing:Dialoging with New Communication Technology and Media Usage Behaviors

博士 === 世新大學 === 傳播研究所(含博士班) === 98 === The fast-growing communication technology has made the rise of Web television an irresistible new medium, which has led to a "multichannel" viewing environment. Traditionally, assessments of television viewing behaviors have always been dominated by q...

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Bibliographic Details
Main Authors: Yu-chi Chen, 陳毓麒
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/71167252606589406270