A Study of the Relationship of Consuming Behavior of Media Multitasking and Virtual Channel
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 98 === Media Multitasking is not merely a theory, but also has already applied to the reality. The phenomenon of media multitasking also stretches out to virtual channel shopping. In addition, because of the market opportunities of physical channel, several online...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87043012619108494152 |