The Regulatory Fit Effect of Message Framing and Audience's Regulatory Focus on Advertising Persuasion
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 98 === In recent years, due to the deterioration of the environmental problems, which enhancing the importance of environmental issues to get more and more concerned by people. Thus many environmental groups began to take some advertising and documentaries to let t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06553865400146723246 |