A Study about Competitive Strategy of New Advertisement Platform –A case of Chunghwa Telecom Co., Ltd.
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 98 === Chunghwa Telecom Co., Ltd. is the largest telecommunication operators in Taiwan. In recent years, it endeavors to expand its investments in developing media advertisements. Based on its previous experiences on canvass of yellow-page and internet advertisemen...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40775561362074602693 |