A Study on the Factors Affecting the Intention of Online Shopping

碩士 === 東吳大學 === 資訊管理學系 === 98 === The rise of internet let the behavior of purchase from market-place to market-space. The customers have more choices about where to go shopping. However the purchase of the interface can not necessarily cause the intention of consumers shopping. This study is based...

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Bibliographic Details
Main Authors: Bo-ching Tsai, 蔡柏青
Other Authors: Chun-Ping Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/50091395660647985850