Research of competitor'sreaction strength on new product delayed.

碩士 === 東吳大學 === 國際經營與貿易學系 === 98 === Delayed product notice means that a firm’s new product cannot be released as their expectation, so the firm needs to postpone the date to launch. Base on market position of the announcer, difference of delay reason, the strength of competitor’s reaction will be d...

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Bibliographic Details
Main Authors: Li-Yu Fang, 方儷諭
Other Authors: Shiuan Shiuan Gu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46125356492905297235