Research on the correlation between Service Quality, Corporate Image of SITE and loyalty, satisfaction of financial consultants

碩士 === 東吳大學 === 企業管理學系 === 98 === Banks have enhanced the wealth management business and increased number of financial consultants in branches due to the rising acceptance of mutual funds in Taiwan in the past few years. With the branches spreading country wide, banks have become the main sales chan...

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Bibliographic Details
Main Authors: Yu-pen Chen, 陳又本
Other Authors: Chung-Tzer Liu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/02212180802469605267