Consumer purchase behavior of home vacuum cleaner - a study for consumers in northern Taiwan

碩士 === 東吳大學 === 企業管理學系 === 98 === Owing to the market demand is slowing down and import brand come into for competition, which makes local brand hard to make profit. Import brand comes with the high brand awareness and marketing experience, that makes local brand in hard time. This research focuses...

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Bibliographic Details
Main Authors: Hsien-Kuo Lin, 林獻國
Other Authors: Yang-Chu Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/47079668788616029969