The Effects of Service Failure, Corporate Image, Customer Involvement on Service Recovery Expectation: A Case of TRA
碩士 === 東吳大學 === 企業管理學系 === 98 === Recently, the people complain about the service of Taiwan railway agency (TRA) repeatedly due to the continual accidents and delays. Although TRA has proposed some indemnifications, there still have some gaps between those recovery actions and the expectations of tr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87536522320400772908 |