To Dissect Online Banking Users and Potential Users by Digital Lifestyle Scale and Innovation Adopter Category

碩士 === 實踐大學 === 資訊科技與管理學系碩士班 === 98 === With continuously breakthrough and advance in Internet, communication and information technology, customers nowadays are increasingly obtain a variety of banking information and execute banking functions via online banking. In contrast, online banking increasi...

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Bibliographic Details
Main Authors: WANG,YI-RU, 王怡茹
Other Authors: 余強生
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/82773823827424141673