An Exploratory Study on the Business Model and Strategy of Mobile Game Industries

碩士 === 實踐大學 === 資訊科技與管理學系碩士班 === 98 === In 2007, Apple Company launched the smart phone iPhone and established a new business model of selling mobile games by promoting mobile software application store, so mobile games industries have created tremendous changes. Many companies such as Google launch...

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Bibliographic Details
Main Authors: Chein Wei Lu, 呂建緯
Other Authors: 陳貞夙
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/76564899669930966757