The Study of the Impact of Female Underwear Market’s Sale Promotion on Consumers’ Impulsive Buying Behavior-Impulsive Trait as Moderator
碩士 === 實踐大學 === 企業管理學系碩士班 === 99 === Women's underwear industry has a large market in Taiwan recently. This makes the competition become fierce in the market. According to the data from Textile Federation in 2009, the women's underwear had 250-billion business opportunities a year with abo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77743508781972873544 |