A study of the factors of craftsman branding in cultural industries
碩士 === 實踐大學 === 企業管理學系碩士班 === 98 === The cultural industry has been promoted for years in Taiwan. However, it seems that the technical arts industry still remains stagnant. Compared with other industries, the brand management of craftsman is a unique and crucial factor in the development of the tech...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87786369930413939961 |