The Study on the Relationships between The Supporting Factors for The Baseball Sports, and Fan’s Identification, and Loyalty for The Baseball Team
碩士 === 靜宜大學 === 觀光事業學系研究所 === 98 === A professional baseball team’s major source of profits depends on the support of its fans, seasonal ticket selling, commercial products, broadcasting rights, and the number of fans involved. Therefore, how a professional team uses strategies to gain the support f...
Main Authors: | Tse-Wen Tseng, 曾澤文 |
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Other Authors: | Shu-Hsiao Tsen |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/77434066227249883006 |
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