The Study on the Relationships between The Supporting Factors for The Baseball Sports, and Fan’s Identification, and Loyalty for The Baseball Team

碩士 === 靜宜大學 === 觀光事業學系研究所 === 98 === A professional baseball team’s major source of profits depends on the support of its fans, seasonal ticket selling, commercial products, broadcasting rights, and the number of fans involved. Therefore, how a professional team uses strategies to gain the support f...

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Bibliographic Details
Main Authors: Tse-Wen Tseng, 曾澤文
Other Authors: Shu-Hsiao Tsen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/77434066227249883006