The Marketing Strategies of the Nonprofit Organization – A study on long-term care institutions for elderly in Taichung
碩士 === 靜宜大學 === 社會工作與兒童少年福利學系碩士班 === 98 === This study is qualitative in nature by interviewing the eight long-term care institutions in Taichung to explore their marketing strategies. Furthermore, the study intends to understand the business modes of the small-scale organization, the marketing stra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04897989514459274643 |