The Influence of Purchase Involvement and Product Involvement on E Negative Word-of-Mouth behavior: The Case of 3C Products
碩士 === 靜宜大學 === 企業管理研究所 === 98 === According to the Taiwan Network Information Center (TWNIC) "2010 Taiwan Broadband Internet Use Survey," that up to February 2010, Taiwan''s online population over one thousand six million. InsightXplorer Research report(2009，10), 63.1% p...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48627615114794196312 |