The influence of the contents of online customer review and eWOM on the spread of WOM and consumers’ purchasing intention
碩士 === 靜宜大學 === 企業管理研究所 === 98 === This study is investigating how the length of a sentence and the detail of its content influence consumers’ purchasing intention in the qualities of online customer review. Because it is hard to estimate the quality of a product before purchasing, consumers usuall...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04126472661003693191 |