The Study Of The Service Quality And Promotion Activity To Customer Satisfaction And Loyalty-The Case Of Gas Station.

碩士 === 靜宜大學 === 管理碩士在職專班 === 98 ===   The study aims to investigate the petrol stations that run by the local. In order to understand the relationship between service qualities, promotion activities, customer satisfaction and customer loyalty, this research undertakes random sampling as a methodolog...

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Bibliographic Details
Main Authors: Yang- Ming Tsai, 蔡陽明
Other Authors: Ching-Chun Wei
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/11693458540278593629