“Walking in the front of popular fashion ”:A Study of the relationship among innovation adoption, tendency of lead user, network centrality and creativity.

碩士 === 靜宜大學 === 管理碩士在職專班 === 98 === Modern enterprises are up against the intense competitive environment and, in turn, the product life cycle becomes shorter and shorter as well as the consumers tend to like the new and loathe the old apparently. As a result, how enterprises really know the consume...

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Bibliographic Details
Main Authors: Chiung-Hsiu Kuo, 郭瓊霞
Other Authors: Hsiang-Ming Fang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/84604664742026367921