An Empirical Study of the Impact of Brand Equity on Channel Styles Purchase Behavior with an example-- Health Food
碩士 === 靜宜大學 === 管理碩士在職專班 === 98 === In the business of health food in Taiwan, domestic manufacturers try to make efforts and breakthrough on the market, and they also introduce the sale concepts and products from Japan and western countries. Therefore, the channels have a variety of characteristics...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99637994930989070111 |