Effect of Brand Knowledge and Consumption Value of Fast-Food Restaurants on the Consumer Behavior among Adolescent
碩士 === 中國文化大學 === 生活應用科學研究所 === 98 === Fast food restaurants are developing and growing well in Taiwan since 1984. Adolescent is one of the major customers. Fast food restaurant is the brand image of fast, convenient and delicious, etc. Besides, consumer behavior of adolescent was deeply influenced...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73745903560064528360 |