From Consumers' Perspective to Investigate Factors of Innovation Resistance in Adopt of Digital Cable Television
碩士 === 中國文化大學 === 資訊傳播學系 === 98 === Since the global integrated media was a key trend, the usage of digital cable TV has become popular in Taiwan. The cable TV companies in Taiwan realize that it is difficult to develop the digital cable TV, but they still have to do. Therefore, it’s important f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68007475453683671577 |