Free To Fee And Non-Free Products For Consumers To Purchase Intention

碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === "Free" word can often attract large numbers of people of concern, and even participate in, but started charging, most people would seem to lack the interest (Kartik Hosanager, 2009). In this study, after the charges will be free and non-free products...

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Bibliographic Details
Main Authors: Wu Hao-Yueh, 吳浩嶽
Other Authors: Chen Shi-Jin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/32789625371862582104