A study of experiential marketing influencing store atmosphere on consumer's purchase intention-a case in Taiwan-Japan joint venture and Taiwan department store
碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === At present, most research of relationship of store atmosphere and customer’s behavior, the majority only consider the specific environment essential factor from one or several environmental variables influence on consumer's purchase intention. Therefore, h...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36023270032489744370 |