An application of importance-performance analysis and importance-performance strategy matrix on the service quality of automated teller machine
碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === The ATM is the most popular of the e-bank service system; however, the imme-diate service remedy is unsatisfying, which significantly influences customers’ evalua-tions on service quality. IPA is a common analytical tool used by management; however, in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19536950646286875012 |