The Effect of Blogger Browsing Experience on Behavior Intention --A Moderator of the Actual Traveling Experience and Speech Act Theory

碩士 === 僑光科技大學 === 管理研究所 === 98 === In recent years, the blog has become the communication bridge of the emerging network public relations media. It also has the influence of medium and the new marketing strength. The enterprise must to face up to the influence which the blog and the customer interac...

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Bibliographic Details
Main Authors: Shou-Jr Chen, 陳首志
Other Authors: Su-Fang Lee
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/97595026480819230368