A Study of Marketing Strategies of the Catering Industry: The Case of Shi-Chien-Yuan
碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 98 === Abstract Shi-Chien-Yuan is a restaurant wining many rewards in the last 20 years, but now it has a bottleneck in raising the number of visitors. How to raising customer satisfaction through develop and implement service marketing strategies is Shi-Chie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98285036790471648952 |