Strategy Discussion of Brand Development for HANNSpree ─Product Design and Marketing Tactics

碩士 === 國立臺灣科技大學 === 設計研究所 === 98 === Product and marketing is essential to brand establishment if one product is aimed to create a own brand which integrates design, production and marketing altogether. Product and marketing is vital to brand establishment. The key of success for a new brand depends...

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Bibliographic Details
Main Authors: Chun_lei Tsao, 曹春蕾
Other Authors: Wen-Chih Chang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/39288518588865199420