Research of Customers’Purchase Intention on Mobile Shopping Website
博士 === 國立臺灣科技大學 === 資訊管理系 === 98 === The study explored a conceptual model for analyzing customers’ perceptions of using mobile commerce services for online shopping. Our study provides insights into consumer behavior, and our results have important implications for designers, managers, marketers, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98836625446059949080 |