The Study of Consumer’s Shopping Willingness Towards Internet Private Brand—Case Study of PayEasy
碩士 === 國立臺灣科技大學 === 科技管理所 === 98 === In recent years, the private brand has become a global trend as consumers are gradually improve their purchase intention on the basis of private brand; with the advent of online shopping, the product of private brand is not limited sold in physical stores, such a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37021730729509436766 |