The Effect of Brand Awareness, Product Type, and Regulatory Focus on Price Fairness
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === What is the relationship between brand awareness and product types (hedonic and utilitarian) to the price fairness perception when there is a price increase? The objective of this study is to examine the effect of brand awareness, product type, and regulatory foc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58336418159857143964 |