知覺品質、知覺價值與消費者購買意願之關係－以全螢幕觸控式手機為例

• Main Authors: Tsung-chu Tseng, 曾聰助
• Other Authors: Wen-dwo Yang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/60355506554105983350

碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === In recent years, the touch screen mobile phone has become the new trend on mobile phone market. 2007, the trend which led by the iPhone touch screen mobile phone has rapidly changed the consumer’s habits of usage on the mobile phone interface, of course it changed the design orientation of new mobile phone products as well, the international brand companies have gradually taken the touch screen mobile phone as the primary developmental product. This study takes the full touch screen mobile phone as an example to explore the relationships between perceived quality, perceived value and consumer purchase intention. The results of the study show that the perceived quality of full touch screen mobile phone has significant positive correlation to the perceived value. Perceived price has less effect to the perceived value. Perceived value has significant positive correlation to the purchase intention.