知覺品質、知覺價值與消費者購買意願之關係－以全螢幕觸控式手機為例
碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === In recent years, the touch screen mobile phone has become the new trend on mobile phone market. 2007, the trend which led by the iPhone touch screen mobile phone has rapidly changed the consumer’s habits of usage on the mobile phone interface, of course it change...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60355506554105983350 |