The Judgment Criteria of Commercial and Non-Commercial Electronic Word-of-Mouth
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === Online user reviews have become an important source of information to consumers. However, because online users can post reviews anonymously, it is easy for companies to manipulate the electronic word-of-mouth (eWOM). Consumers are hard to identify whether the eWO...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41976223346015308969 |