The Different of Advertising Effectiveness betweenMobile and Tradition Advertising – MMS V.S. DM Advertising

碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === Thesis : The Different of Advertising Effectiveness between Mobile and Tradition Advertising –MMS V. S. DM Advertising Nowadays, mobile phone become a indispensable communication tool in living, and under mobile operators active promotion, the growth of 3G Servic...

Full description

Bibliographic Details
Main Authors: Cheng-hsien Wei, 魏政賢
Other Authors: M. Y. Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/42606992016090678415