The Effect of Perceived Value and Service Quality on Customer Satisfaction and Customer Loyalty – Case of a Domestic Automobile Maintenance Company
碩士 === 國立臺灣科技大學 === 工業管理系 === 98 === Comparing with other regions, the automobile market in Taiwan have the features of smaller market size, variable brands, serious price cutting, and diversified sales promotion activities. The competition and pressure are coming from the import tariff and commodit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46746192882495891550 |