Understanding Chinese Pun-Based Ads in Taipei Metro Stations: A Cognitive Pragmatic Approach
碩士 === 臺灣大學 === 語言學研究所 === 98 === Advertisements have been an indivisible part of modern people’s life for decades. In order to draw attention, advertising language usually embodies many rhetoric devices to bring the receivers into a new sight. Punning is one such device preferred by Chinese ads. Ho...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24057676420482151620 |