The Impacts of Cognitive, Affective Factors and Task Characteristics on Behavioral Intention of Using Web 2.0 Websites — An Empirical Study of Wretch and Youtube
博士 === 臺灣大學 === 資訊管理學研究所 === 98 === Based on the classic psychological theory that behavior is composed of cognitive, affective, and conative dimensions, this study examines the relationships among perceived website quality (cognitive response), perceived affective quality (affective response), perc...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07858395216408768218 |