The Impact of Customer Concentration on Firm Performance
博士 === 臺灣大學 === 國際企業學研究所 === 98 === Customer concentration is playing an increasingly important role for firms’marketing strategies. Much attention in customer concentration literature is placed onthe 80/20 rule that a small group of profitable customers can generate 80% of revenue for firms. Howeve...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/65912094402820681784 |