Optimal Pricing when Considering the Membership Discount and Membership Fee
碩士 === 國立臺灣大學 === 商學研究所 === 98 === In the retail market, customers are accustomed to compare price between different retailers, so it is hard for retailers to construct relationship with the customers. Under this situation, retailers start to pay attention to the membership program. Under the memb...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29235621854730738313 |