National Brand and Store Brand Competition-When the Manufacturer Introduces a Flanker Brand
碩士 === 國立臺灣大學 === 商學研究所 === 98 === The introduction of store brands has enhanced the bargaining power and increased profitability of retailers. Many retailers devote in developing their own store brands. For example, 7-ELEVEN has introduced its own store brand “7-Select” offering low priced products...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47363985512632675827 |