Research of Festival Promotional Advertising and Consumer Behavior on Cross-Analysis
碩士 === 國立臺灣大學 === 商學研究所 === 98 === In the era of the Internet, consumers are very easy to find their desired commodity information in the Internet to follow their own demand. This research explores the motivation of consumer to find product information, and the research is based on the regulator...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14755914439939694393 |