Facebook Marketing for Luxury Brands - Case Studies: Louis Vuitton, Gucci and Burberry -
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 98 === A few years ago, it was a ”should or could the luxury go online” question while it is now a fact that the luxury brands are going online and further to social media in the era of WEB2.0. It is now the question for luxury brands on “how to market online well.” It...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51529178810665751398 |