Let’s Experience “IKEA”－ Analysis of the interaction of symbolic marketing and consumer experiences
碩士 === 國立臺灣大學 === 國家發展研究所 === 98 === In modern consumptive society, business creates symbolic images and meaning for products and brands. But after products entering markets and interacting with consumers, their intra-meanings will be reorganized and re-interpreted by consumers’ self-experiences. In...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27165582587527200752 |