The Study of International Marketing Strategies for Local Cultural Industries: The Case Study on Sanshia and Yingo Town, New Taipe City
碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 98 === The trend of globalization has brought increasing awareness of localization. Owing to the international marketing success of local feature industries in Japan and Thailand, the Taiwanese government declares ‘tourism’ one of the Six Key Emerging Industries...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61046949620362035836 |