A Study of Strategic Marketing for Railway Culture and Tourism in Taiwan

碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 98 === Taiwan railways have founded for 121 years, serving as the main for Taiwan inland transportation. However, because of competition between several means of transportation and the difficulty in railways transition, Taiwan Railways Administration needs to ma...

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Bibliographic Details
Main Authors: Wu,li-feng, 吳麗鳳
Other Authors: 丘昌泰
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/71262824132390683904