Exploring the effect of online product placement
碩士 === 國立臺北大學 === 資訊管理研究所 === 98 === Advertiser began to promote their products in new way such like product placement while the effect of traditional advertisement decrease. By the rise of internet, product placement emerge in online environment, but related research is quite rate. This study revie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43775728295128919254 |